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campaign: meet marina prieto
client: jcdecaux
agency: david madrid
on september 2023 we filled the madrid subway with random photos of an anonymous 100-year-old granny named marina prieto.
watering plants, eating sweets or taking a nap.
now, thanks to her, brands have reinvested in subway advertising.
case study:
board:
recognition:
cannes lions (1 titanium + 1 gp + 1 gold + 1 silver + 2 bronze)
d&ad (1 graphite + 2 wood)
one show (1 best of discipline + 5 gold + 1 silver + 1 bronze)
clio awards (5 gold + 3 silver + 2 bronze)
the andys (grandy + best in show)
press:
el país, antena 3, la vanguardia, la voz de galicia, el español and many more.