campaign: gas stations
client: burger king
agency: david madrid
burger king is known by its flame-grilled burgers.
and although fire and gasoline may not seem like a good idea, the taste of a burger made with fire will always be worth the risk.
so, we launched a print campaign to promote our restaurants on the road in spain, germany and uk.
recognition:
one show (shortlist)
el sol (1 gold)
cdec (shortlist)
el ojo de iberoamérica (silver)
press:
print of the week in lürzer’s archive