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campaign: ghost campaign
client: burger king
agency: david madrid
on halloween 2023 we launched a completely invisible campaign, like a ghost.
encouraging people to share photos as if there were invisible ads.
then our psychic would reveal to them what free prize was in that ghost ad.
case study:
board:
recognition:
cannes lions (2 bronze)
clio awards (1 bronze)
d&ad (shortlist)
press:
campaign, design taxi, yahoo and many more.