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filipinos don't pay much attention to in-flight safety videos. but you know what they do pay attention to? telenovelas.
that's why we created a safety video that's a full-on soap opera. with the same tone, kind of plot, characters and style as a real one.
for now here's the trailer, but much more stuff is coming soon.
campaign: safetynovela
client: philippine airlines
agency: bbdo guerrero
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trailer (more coming soon)