when europe watches football at 8pm, korea sleeps at 4am, and this means that bars are closed.
we changed that by trusting fans to open bars themselves.
how? we created a very special new beer tap that allowed people to pour their own heineken and pay themselves when done.
no supervision needed. no staff. no security.
crazy? not in korea. a country built on trust.
campaign: trust bars
client: heineken
agency: lepub singapore
press
little black book, campaign and more
