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campaign: the return of the bald icon
client: pescanova
agency: lola mullenlowe
"the bald man of the lottery" starred in the spanish national lottery commercials for eight years in a row. everyone loved him, but one day they decided to dispense with him.
to advertise our prawns (whose symbol of quality and freshness is the moustache) and after 14 years off the screens, we brought back the greatest icon of christmas with a perfect moustache.
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case study:
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film:
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board:
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recognition
el ojo de iberoamérica, best awards, premios eficacia.
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press
tve, antena 3, telecinco, cuatro, el mundo, la sexta, la vanguardia, abc, la razón, as, lbb online, telemadrid, cadena ser, cope, el confidencial, diez minutos, eldiario.es, huffington post, público, 20minutos, el periódico, heraldo, msn, and many more.