campaign: beeping bunny
client: milka
agency: david madrid
easter is one of the most important times of the year for milka and for thousands of children around the world who try to find the chocolate eggs that a mysterious bunny is hiding. however, for many other children who are visually impaired, it's a sad day when they can't enjoy the fun.
that's why milka, the most tender chocolate brand, set out to do something so that these children could enjoy this moment, and together with the ngo aveugles de france, created beeping bunny. a device specially designed so that these children can play for the first time to the easter egg hunt with the rest of their friends.
