campaign: the alcaraz signature
client: netflix
agency: david madrid
on march 2024 we sneaked into TV channels all over the world to promote netflix's next big series. how?
at the end of tennis matches, players sign their names on the camera.
so, we collaborated with carlos alcaraz, and instead of putting his name, he wrote mysterious messages at the indian wells tournament.
in his first match he signed "n. see you soon".
then "tudum".
and when the whole world was talking and theorising about the messages... we revealed on social media and ooh it was all a netflix campaign.
we used a new media to hack every media. by achieving that more than 35 television channels broadcast our advertising.
for free and without knowing it.
(case study coming soon)
first message on march 10th:
second message on march 12th:
reveal on march 14th:
buzz during the idea:
press:
espn, eurosport, marca, the times, el país, el mundo, as, sky sports, sportskeeda, msn, corrieredellosport, claro, ole, sport, abc, essentiallysports, 20 minutos, mundo deportivo, el confidencial, relevo, express uk, reddit, repubblica, talksport, el desmarque, la razon and many more.