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campaign: the truth is out there
client: netflix
agency: david madrid
will the resistance manage to get out of the bank of spain? will the professor go to jail? what will happen with the gold? will rio and tokyo end up together?
money heist were approaching its finale and fans of the series were asking hundreds and hundreds of questions about its ending.
so, unbelievable as it may sound, we decided to clear up these doubts before the launch of the season… but with a twist.
we filled the streets of spain with all the fans' questions and their respective answers, encouraging people to connect them and share the possible solutions with the hashtag #resuelvelcdp.
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recognition
cannes lions, one show